Českékormidlo.cz

Cestovní kancelář České kormidlo funguje na trhu od roku 2002 a každoročně odbaví řádově sto tisíc klientů. Prodává celoroční produkt a tržby generuje po celý rok. Specializuje se na letní dovolenou v Chorvatsku (oficiální strategický partner Chorvatska od roku 2021, 2022, 2023) a Itálii na vlastní nebo autobusovou dopravu a od roku 2021 na letecké zájezdy do Bulharska, Turecka a Černé Hory. Konkurenční výhodou jsou velké slevy na děti a garance nejnižší ceny (ubytovací kapacity a letecké kontingenty nakupuje ve velkých objemech dopředu). Zároveň disponuje vlastní autobusovou dopravou Autokarem.cz (největší a nejmodernější vozový park mezi cestovními kancelářemi) a mezi letní a zimní dovolenou prodává a odbavuje poznávací zájezdy. V zimní dovolené se kancelář specializuje na lyžařské zájezdy do Itálie na vlastní nebo autobusovou dopravu se zvýhodněným skipasem, což je další velkou konkurenční výhodou. Obecně je České kormidlo kancelář, která jde strategií nižších marží, velkého objemu a nízkých cen. Po covidových letech se stala největší cestovní kanceláří na poznávací zájezdy, ke kterým patří i oblíbené adventní zájezdy. Doplňkovým produktem jsou wellness pobyty ve Slovinsku a celoroční pobyty v Rakousku. Kancelář je nezávislá, česká, bez zahraničních investorů či podílových vlastníků a sídlí v Brně.

Comision
3,40%
Cookie
30 Zile
Categorie
Călătorii
Piaţă
cz
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Comision

Comision
3,40%

Despre program

Valoarea medie a comenzii
21 594,51 CZK Ultimele 100 de zile
Comision mediu (%)
3,40 % Raportul dintre suma tuturor comisiilor nerespinse (CZK) și numărul tuturor clicurilor unice, eșantion de date pentru ultimele 100 de zile
Comision mediu (CZK)
734,21 CZK Ultimele 100 de zile
Aprobare
75,95% Proporția tranzacțiilor aprobate în total (excluzând restante), eșantion de date cu 100 de zile înapoi de la cel mai nou comision aprobat
Rata de conversie
1,67% Numărul tuturor tranzacțiilor nerespinse la numărul tuturor clicurilor unice, eșantion de date pentru ultimele 100 de zile.
Monitorizare
Avansat Cea mai avansată versiune de urmărire (în timp real), care combină urmărirea clicurilor prin redirecționare și JS și urmărirea vânzărilor prin pixel și JS. Dintre metodele de urmărire implementate direct în browser (inclusiv containerele), aceasta este cea mai precisă și mai puțin robustă soluție, rezistentă la majoritatea blocantelor.
Monitorizarea domeniului
Da Pentru programele care au disponibil Domain Tracking, putem calcula, de asemenea, comenzile din click-uri care nu au trecut printr-un link afiliat standard (cel pe care l-ați genera în mod normal din administrarea noastră). Afiliatul trebuie să aibă domeniul site-ului său înregistrat în profilul său, iar dacă este înregistrat un URL de trimitere de la un astfel de domeniu, îl considerăm un click-through afiliat, chiar dacă nu conține parametrii standard de urmărire. Cu toate acestea, aceasta nu este o alternativă cu drepturi depline la urmărire (la fel de precisă), ci mai degrabă o opțiune suplimentară pentru a urmări scenariile în care parametrii necesari sunt pierduți în browser sau linkul care include parametrii nu poate fi plasat pe site.
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Data lansării
28.04.2023

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Limitele de promovare

No emailing without prior approval
Partners may not send out emailing without the prior consent of the advertiser or network, unless it is a regular emailing with a general offer of 3 or more advertisers or brands at the same time, which the users (recipients) have agreed to receive. Any form of spam is prohibited.
PPC on keywords (incl. brand) and direct arbitrage
Partners may not advertise on the advertiser's brand, any misspelled variations thereof, and other defined keywords in paid search results and on social media. And they may not use advertising in paid search results and on social media that will lead directly to the advertiser's website. If a partner wants to use PPC, they must direct traffic to their website.
Misleading advertising
Partners may not use domain names or subdomains that contain the advertiser's brand in any form without the advertiser's consent. Partners must not prepare websites that include a web page or web pages designed in such a way that there is a risk of confusion with the advertiser's website. Partners must not set up social media profiles, pages or groups containing the advertiser's brand in their name without the advertiser's consent. Furthermore, they must not use fictitious and non-existent discount coupons or promotions or any other form of spam.
Ban on the use of the cashback instrument
Partners may promote the advertiser through their own cashback portals, but may not use the cashback instrument itself in the promotion, i.e. provide part of their commission from the promotion to the end user.
PPC complete ban
Partners must not use advertising in paid search results and on social networks to promote the advertiser at all.
Plugin in browser
Partners may not use notifications via a browser plugin following a user's access to the advertiser's website.
Ban on CSS (Google Shopping, Bing Shopping etc.)
Partners must not advertise in Google Shopping, Bing Shopping and other systems, even as CSS partners.
Ban on coupon sites
Partners may not promote the advertiser through their own coupon sites, even if the coupons and discounts section is part of another form of promotion. In this context, it is prohibited to communicate the discount coupons themselves in the promotion, unless otherwise agreed.
Lukáš Jabůrek
Affiliate manager team leader
[email protected]
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I. Processing of personal data

A. If you contact us

If you enquire about our services, we will work with the contact details you provide to us, mainly via enquiry form, email or telephone. These are in particular: your name, surname, e-mail, telephone number, your query or requirements regarding our services, or any other data that you fill in the enquiry form or pass on to us as part of a further arrangement.

For what reason?
We will contact you through them for further arrangement regarding the services.

On what legal basis?
This is processing on the basis of Article 6(1)(b) GDPR – contract negotiations at your request, or Article 6(1)(f) GDPR – processing on the basis of so-called legitimate interest.

How long will we process personal data?
Unless we establish further cooperation, we will process your data for a maximum of 6 months from our last communication.

B. If you are a visitor to our content and website

If you visit our website, we analyse what content has attracted you and led you to our website or third-party content. Thus, we track the so-called customer journey, most often using a URL (the so-called UTM parameter) in possible combination with an IP address and cookies. You can find detailed information about cookies here.

C. Processing of personal data in case of affiliate cooperation

If you enter into a cooperation with us, we will work with the data you fill in as part of the contract, the business deal or in the user section of our eHUB system. These are mainly invoicing data: name, surname, e-mail, telephone number, address/location and details of the services provided.

For what reason?
We need to process personal data to fulfil our contract – to provide you with the agreed products and services. We will also communicate with you via your contact details regarding services or your queries.
We also use the e-mail address for communication regarding cooperation - for example, information about the engagement or termination of cooperation with the partner/advertiser.
We will also process personal data to fulfil our legal obligations (mainly for accounting and tax purposes).

On what legal basis do we process personal data?
This is processing based on Article 6(1)(b) GDPR - performance of a contract and Article 6(1)(c) GDPR - performance of our obligations.

How long will we process personal data?
For the duration of the performance of our service and thereafter for 10 years from the last provision.

D. Registration to the eHUB system

If you have chosen to work with us as part of an affiliate program and have registered for the eHUB system, we will also work with the registration data you provide to us at the time of registration and in the system. These are mainly: name, surname, e-mail, telephone number, optionally also website and company.

For what reason?
We process personal data for the creation and maintenance of your account. We need it for our cooperation. The eHUB system is necessary for joining the affiliate program and the actual implementation of the program (i.e. providing our services within the affiliate program). For more information on why we need your registration to provide our services, please check our terms and conditions or contract.

On what legal basis do we process personal data?
This is processing on the basis of Article 6(1)(b) GDPR – performance of a contract.

How long will we process personal data?
For the duration of our cooperation. We will deactivate the account and delete the personal data within 7 days of the end of our cooperation, unless our contractual relationship or legal regulations imply a different deadline. In this case, we follow the time limit set out as follows.

E. Newsletters

We may use your email address to send you newsletters. We write the newsletter for you, but it may also contain information about our partners and advertisers.

On what legal basis?
Section 7(3) of Act No. 480/2004 Coll., on certain information society services, allows this, unless you have prohibited us from doing so.

How long will we process personal data?
2 years from the last time we provided our service. You can unsubscribe from the mailing at any time via email or contact us at the following email address: [email protected]


II. Who gets access to the data?

Your data will stay with us. However, there are some companies or individuals working for us who get access to the data because they help us run our company. These are:

  • advertising and marketing service providers (e.g. Facebook, Google, Seznam)
  • emailing service provider (e.g. Mailchimp)
  • IT specialists and hosting services (e.g. Sunfox s.r.o., Microsoft)
  • providers of accounting services and tax consultancy


III. Your rights in relation to the processing of personal data

If you have any questions about your personal data, please contact us at [email protected] or call +420 778 050 077

Our company does not have a designated data processing officer. We process personal data within the European Union.

We do not engage in automated decision-making or profiling.

The GDPR gives you the right, among other things, to contact us and request information about what personal data we process about you, to request access to this data and have it updated or corrected, or to request a restriction on processing, to request a copy of the personal data we process, to request that we erase your personal data in certain situations, and to request that we erase your personal data and in certain cases you have the right to portability. Consents granted are revocable at any time and processing on the basis of legitimate interest can be objected to.

If you believe that we are not handling your data correctly, you have the right to lodge a complaint with the Data Protection Authority or take your claims to court.